That means it’s used as an attention-getting color for a couple of years before the automaker moves on. Honda Fit in Passion Berry Pearl is a “hero” color from 2015. Put the last two together and “shades of gray” is as big a winner as white. The North American results followed suit: 30% white, 19% black, 19% gray and 10% silver. In Asia, white paint goes on an astonishing 48% of cars. This year gray was up two percentage points globally, putting it at a 10-year high. That’s according to the Global Automotive 2020 Color Popularity Report from Axalta Coating Systems, a company that specializes in industrial applications of coating in myriad sectors, including automotive. The modern color wheel has far less flair: The most common shades on new cars around the world are white (38%), black (19%) and grey (15%). Brightly painted cars spelled out the American dream to people around the world who frequently saw them displayed across the pages of National Geographic and other magazines. In 1957 a Chevrolet Bel Air could be finished in a lovely combination of Canyon Coral (the fifth most popular color at the time) and India Ivory. Thirty percent of new car buyers in North America prefer white exterior paint.
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